Have a big announcement to make about your project that you need the world to know about? An NFT PR agency can help with that. Picking the right agency to work with can be a daunting task, but we are here to put all of your worries away.
In this blog post, we’ll discuss what an NFT PR agency is, the benefits of working with one, how to choose the right NFT PR agency for your business, the most popular NFT PR agencies, tips for working with an NFT PR agency and the pros and cons of working with an NFT PR agency. Let’s get started!
What’s Different About PR For NFTs?
The strategy for getting PR coverage for NFTs is not very different from traditional PR. However, there are certain nuances to it that make the process much easier for NFT-specific agencies.
Finding an agency who has contacts in your niche is imperative for a cost-effective PR partnership. Hiring an agency that does not specialize in NFTs or Web3 will result in a steep learning curve for the agency, which will reflect in the final bill for their services.
In addition to this, an agency who specializes in PR for NFTs will be in the know of the hottest and most popular websites and networks available. As we know, the NFT community is a connected one. Having an NFT native on your side helps navigating the process much easier and more efficient. For these reasons, we 100% recommend going with an agency that specializes in the space.
How to Choose the Right NFT PR Agency for Your Business
When choosing an NFT PR agency, it’s important to consider a few factors. Here are some things to look for:
- Experience – Make sure the agency has experience in the NFT space. They should understand the complexities of the industry and have a proven track record of success.
- Simplicity – The agency should be the expert. Their processes should be simple and easy to follow. Many projects run into the mistake of spending too much time trying to understand the confusing plan put in place by the agency.
- Fees – Make sure you understand the fee structure of the agency. Some agencies charge a flat rate, while others charge a percentage of the total budget.
- Communication – Make sure the agency is easy to communicate with and responsive to your needs. You want to make sure you’re on the same page and that they understand your goals.
The Most Popular NFT PR Agencies
There are a handful of NFT specific PR agencies out there. To make things easy for you, we have gone ahead and shortlisted our top 5 picks on the market:
Thunderclap offers one of the most efficient and effective solutions on the market. By offering a unique tiered solution to PR, the company has made the process easy and effortless to get media exposure to your brand. In addition to pre-made, out-of-the-box solutions, Thunderclap provides custom-built campaigns for projects looking for a more personal touch to their strategy.
All around, Thunderclap offers one of the best services if you are looking for efficiency, effectiveness and price. They have worked with notable brands within the space and have developed deep connections within the Web3 media ecosystem that serve their clients well. Working with a small team, Thunderclap has been noted as one of the more personal and attentive solutions on this list.
Crypto PR Lab was created in 2018 by female founders Alexandra Karpova and Masha Prusakova, and it hit success rapidly. It is now an experienced NFT PR agency that specializes in organizing crypto events and helping startups build their brand, gain visibility and collect resources.
Described as a boutique company, Crypto PR Lab is run by a small team of driven professionals, and their solid reputation and results speak for themselves. They have partnered with the biggest names in the business, including Bitcoin.com, Coindesk and NewsBTC, as well as the omnipresent Forbes and Entrepreneur, and some of their most successful clients include CasperLabs, Particl and DESICO.
Blockwiz is another major player in the space. Created in 2019 in Toronto, Canada Blockwiz was founded in order to offer a data-driven digital marketing solution to the crypto space.
Their team offers extensive knowledge and experience in marketing channels and solutions, meaning that they are masters of social media campaigns, press releases and SEO. They give their clients exposure through avenues such as crypto influencers and They have also worked with notable names in the space like Kucoin and Huobi.
Founded in 2010, Blockchain PR is the oldest agency on this list by far. Their decade of experience serves them and their clients well and distinguishes them from other crypto PR agencies. They know the lay of the land in fine detail, and with their resources, tried-and-true strategies and expert knowledge of the crypto space, their clients are able to hit the ground running with their projects. They have an extensive track record of success and have worked with big names like the WCEF, NEM and Bitfinance.
With experience in most major NFT marketing channels, Lunar Strategy can help build a more robust and complete PR plan that goes deeper than public relations. By teaming up with Lunar, you get a highly professional team that will go above and beyond, making the necessary recommendations to get the most out of your digital marketing budget. Their strong connections throughout the Web3 and crypto community make them an ideal partner in marketing a new NFT project.
Tips for Working with an NFT PR Agency
Working with an NFT PR agency can be a great way to increase visibility and reach your target audience. Here are some tips for getting the most out of your partnership:
- Have an open mind — Make sure you have an open mind and are willing to try new ideas. An experienced NFT PR agency will have valuable insights that can help you reach your goals.
- Be flexible — Make sure you’re flexible and willing to make adjustments as needed. The NFT PR agency might suggest changes to the strategy or tactics, and it’s important to be open to those changes.
- Communicate — Make sure you’re communicating regularly with the NFT PR agency. This will help ensure that everyone is on the same page and that the project is progressing as planned.
- Set clear expectations — Make sure you’re setting clear expectations for the project. This will help the agency understand your goals and create a strategy that aligns with those expectations.
Pros and Cons of Working with an NFT PR Agency
Working with an NFT PR agency can be a great way to promote your NFTs, but there are also some drawbacks to consider. Here are some of the pros and cons of working with an NFT PR agency:
Pros:
- Expertise — An NFT PR agency has in-depth knowledge of the NFT space and can provide valuable insights that will help you reach your goals.
- Cost Savings — An NFT PR agency can help you save money in the long run. They have the resources and expertise to execute a successful campaign, which can save you from having to hire additional staff or contractors to do the work.
- Increased Visibility — An NFT PR agency will help you reach your target audience and gain visibility for your NFTs. They have access to a wide range of media outlets and can help you get your message out to the right people.
Cons:
- Time Commitment — Working with an NFT PR agency can be time-consuming. You’ll need to dedicate resources to the project and be available for meetings and discussions.
- Risk — There is always a risk that the campaign won’t be successful. Make sure you understand the risks involved and are prepared to adjust your strategy if necessary.
- Cost — Hiring an NFT PR agency can be expensive. Make sure you understand the cost structure before signing a contract.
Conclusion
An NFT PR agency can be a great way to take your business to the next level. They have the expertise and resources to help you reach your goals and maximize your return on investment. However, it’s important to do your research and choose the right NFT PR agency for your business. Make sure you understand the services they provide, the cost structure and their track record.
If you’re looking to take your business to the next level, an NFT PR agency can be the perfect way to do it. They have the expertise and resources to help you reach your goals and maximize your return on investment. Do your research and choose the right NFT PR agency for your business, and you’ll be well on your way to success!